The statistics on phone addiction are terrifying:

  • The average person checks a cell phone is 110 times a day;

  • 1 in 5 people aged 18-34 have used their smartphones during sex; 

  • 77% of parents and teens have argued about smartphone usage;

  • 50% of people feel uneasy when they leave phones at home;

  • 26% of car accidents are caused by phone usage; and 

  • Social media addiction is similar to chemical addictions such as smoking or alcoholism, and symptoms include mood changes, social withdrawal, conflict, and relapse.


In 2005, research carried out by Dr Glenn Wilson at London’s Institute of Psychiatry found that persistent interruptions and distractions at work had a profound effect. Those distracted by emails and phone calls saw a 10-point fall in their IQ, twice that found in studies on the impact of smoking marijuana.


More than half of the 1,100 participants said they always responded to an email immediately or as soon as possible, while 21% admitted they would interrupt a meeting to do so. Constant interruptions can have the same effect as the loss of a night’s sleep.


In August 2018, research from the UK’s telecoms regulator, Ofcom, reported that people check their smartphones on average every 12 minutes during their waking hours, with 71% saying they never turn their phone off and 40% saying they check them within five minutes of waking up.

iSTAQ’s founder, Austin Nicholas, comments:

It took 70 years to change attitudes to cigarettes, but we can’t afford to wait that long to change attitudes to phone addiction. For our health and our work, it is imperative that we begin to address the impact of phone addiction quickly. By joining forces with Overkill Ventures, iSTAQ aims to educate and encourage people to break their physical (and emotional) connection to their screens, and become “Presently Focused”. 


Tel: +371 27711342


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